Return Path is the world’s leading email data solutions provider, helping email marketers get to the inbox.
Whilst working at Return Path, Alex lead the Email Optimization business through a business transformation that was focused on the customer. Alex was a key member of the executive team driving change spanning across operations, product development, sales and service. Through the board meetings Alex had the pleasure of working with renowned investors that included Brad Feld, Fred Wilson, Greg Sands, Jeff Epstein and Scott Petry.
Program's of work included a client retention program that increased client retention by +5% over 12 months, development of new sales stages and an operational approach to selling, the development of a customer lifecycle and the design of a new service offering. Alex also worked closely with the product development group to revamp product innovation and foster a product repositioning strategy that launched recently.
Since moving on to a consulting role, Alex has been supporting a number of initiatives. Recent work includes the development of a new hire on-boarding program and a leadership development training program to support the complex cultural nuances of a people first organization.
Alex continues to work closely with senior leadership on annual planning and opportunity identification.